Saturday, March 20, 2010

Virgin Games calls UK creative review - 18th March 2010

LONDON - Virgin Games is on the hunt for an agency to handle its UK advertising business

The successful shop will be responsible for helping to relaunch the Virgin Games brand, in an effort to help it gain greater market share.

Virgin Games does not have a retained ad agency. It previously used Lean Mean Fighting Machine for digital work, but parted company with the agency at the end of 2008.

During its time on the account, LMFM created award-winning campaigns, including a digital push launched to coincide with the weekly Big Brother nominations that promoted Virgin Games' betting service. It won a gold Cyber Lion at Cannes in 2008.

Earlier this year, it was reported that Virgin Games was preparing to move into the non-gambling PC games market, after signing a deal with Game Domain International.

* VirginCasino.com does not currently accept Australian or U.S players. See World Casino Directory

Thursday, March 18, 2010

Virgin New Games: Hole In The Wall, Call Of Duty, Thor, King Kong and more - March 2010

Virgin New Games

Hole In The Wall, Call Of Duty, Thor, King Kong and more.

Sorry, no U.S or Australian players. See World Casino Directory

Website

VirginCasino.com

Saturday, March 13, 2010

Virgin Casino Adds Thor, Amazon Wild, King Kong, Call of Duty 4 Slot Games and more; Richard Branson planning international expansion - March 2010

Virgin Casino Adds Thor, Amazon Wild, King Kong, Call of Duty 4 Slot Games and more; Richard Branson planning international expansion

Richard Branson's VirginCasino.com continues to put out a world class product and service and this month is tipped to make the finals of the Media Man, Casino News Media and Global Gaming Directory Online Casino Of The Month Awards.

The Online Slot Games:

Thor

The Mighty Thor of Nordic mythology and & the Marvel universe is presented in this 9 line video slot. Win up to 4,000 times your bet. As Marvel icon Stan Lee says, Excelsior!


King Kong

Experience the fury and excitement as King Kong takes on New York City. Play 1 to 25 lines and go bananas over the wild bonus!


Amazon Wild

Exciting Aztec action awaits you in Amazon Wild – the 100 line slot!


Call of Duty 4

Fill your enemy so full of lead you'll have to use him as a pencil instead in this famous title slot!

Promotion

Win up to £500 in bonus cash at Virgin Casino.

Collect exclusive V*Points which can be used on a wide variety of Virgin Group goods and services.

Sorry no U.S or Australian players. See World Casino Directory.

The late news... AWOMO (A World Of My Own) games portal to offer non gambling games on global scale. Virgin Games have teamed up with GDI (Game Domain International). More details here in the coming days and weeks.

Website

VirginCasino.com

Saturday, March 6, 2010

Virgin Games seeks investors for marketing and international development, by Greg Tingle - 6th March 2010

It's been a huge news week for Richard Branson's Virgin Games.

Reports from various media outlets including eGaming Review, Gambling911, Casino News Media and various wires reveal that Virgin Games are on the lookout for external investors to help facilitate entering new markets and increase marketing spend.

The Virgin powerhouse is seriously considering entering markets such as France, Spain and South Africa where online gambling is regulated. In addition Virgin Games are eyeing off California and Florida where the legalization of intrastate online gambling has been proposed and is a hot subject in political and media rounds.

The online gaming brand is part of the AWOMO (A World Of My Own) push and is also seeking investors to increase marketing in established markets after the completion of its platform build which has been ramping up since 2007. The company is seeing increased player sign ups to both AWOMO and other Virgin Games brands such as VirginCasino.com and with dozens of new games being added its massive growth comes as no surprise.

Virgin boss Simon Burridge explains, "We do a lot of successful marketing and want to do more of it, but we can’t always throw appropriate sums behind it. We are limited in the profile that we can generate on our own behalf and with so many operators and markets opening up at the same time, we are going to need some cash."

Virgin Games is also expanding beyond online gambling to become a "total gaming destination" via its business arrangement with GDI (Game Domain International) offering 200 plus titles to download. This strategy could likely see Virgin Games move its non-gambling products in geo markets ahead of future legalisation of online gambling.

"Going into new markets is going to require a new advertising budget, and the amounts of money that Bwin and others have been spending would be impossible for us to match," Mr Burridge said. Every new market will require £5-10m of investment he forecasts. PartyGaming currently looks to have the lead on Virgin Games developing igaming business in Australia and the United States, however situations can change very quickly in the gaming sector, evidenced by Virgin releasing almost two dozen new casino games in the past few months.

VirginCasino.com has just released Amazon Wild and at AWOMO be on the lookout for Total War, Tomb Raider: Legend, Fifa Football Manager and Warhammer: Mark of Chaos.

Virgin Games strongest market is in the UK including much of Europe.

Americans and Australians seeking to participate in online gambling are advised to see the Media Man International World Casino Directory and Global Gaming Directory.

Media Man's Virgin Worlds Media will be providing more updates on the exciting developments at Virgin and GDI as more details come to light.

*The writer has a b2b agreement with a number of brands in the Virgin Enterprises Limited group, as they do with dozens of companies in the gaming, igaming, media and entertainment sector.

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